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#SVC25
June 4th, in Lyon France
#SVC25
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Limited spots available. Don’t miss out!
If you’re an established Amazon brand,
this is the event for you
Whether you’re a 3P Seller powerhouse, or part of a large 1P Vendor operation, in 2025 you’re navigating an increasingly turbulent global marketplace. Tariff shifts, platform unpredictability, and rising ad costs mean staying static isn’t an option. That’s why we’re organizing Seller Velocity Lyon — a one-day gathering for top-tier operators to find clarity, insights from peers, and community.
Forget the massive expo halls and never-ending PowerPoint decks. We’ve made an event that we want to attend. Small but mighty. Heavy on the discussions, not presentations. Fellow experts with their hands in the day-to-day work. Built for real connection and learning you can implement when you get home.
Why This Event is different
We know our stuff.
This isn’t just theory. Our attendees include ad managers, agency owners, catalog managers, creative experts, appeal strategists, ex-Amazonians, and 8-9 figure brand operators. These are the people actually getting their hands dirty doing the work. These are the people solving problems at scale — every day — and they’re here to share what’s working right now.
Here’s what else you’ll get:
- 6 Lightning Talks – All thriller, no filler. Short and sweet talks that convey 1 important point instead of selling you something at the end of some long story.
- Live Product Page Teardowns – Enter an ASIN to get unfiltered helpful advice
- Lots of Networking – The event is heavily focused on meeting and learning from fellow attendees. We’re curating who comes, so the crowd will be high-level
- All-Day Hospitality – Enough with the sad conference sandwiches. Drinks, snacks, lunch, dinner, and rooftop cocktails are included. This is France, after all, so we don’t mess around with food.
Schedule 🗓
8:00 – Badges, coffee, snacks and morning networking
9:00 – Lightning Talks (3 x 15 mins)
10:15 – Networking Break
10:45 – Live Product Page Teardowns
11:45 – Lightning Talks (3 x 15 mins)
13:00 – Lunch
14:30 – Panel Discussion – Mitigating the Impact of the Trade War
15:30 – Networking Break
16:30 – Breakout group sessions based on topics
18:00 – Closing remarks
18:30–21:30 – Rooftop Dinner & Drinks (2 drinks included)
Who this isn’t for
- Brands that are just getting started on the Amazon Marketplace
- People who want sponsor swag, an anonymous seat in a 500-person conference hall, and a quick nap during an on-stage talk
- Those who are not ready to jump in with both feet to participate, share, and learn with fellow attendees
Location

The event will take place at MOB HOTEL in Lyon, a modern hotel in the confluence neighborhood with a view on the Saône river. It is close to downtown Lyon and old Lyon, making tourism and exploring the city very accessible.
The address is:
Your Organizers

Brent Zahradnik
AMZ Pathfinder
Brent Zahradnik is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015, and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. AMZ Pathfinder manages millions of dollars in ad spend per month and is a team of 18 advertising experts who speak 12 languages and live all over the planet.

Chris McCabe
ecommerce Chris
Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restrictions and suspensions, report abuse, and escalate seller issues.

Vincenzo Toscano
Ecomcy
Vincenzo is the Founder & CEO of Ecomcy, leading the charge in driving global growth for brands on Amazon, Walmart, and TikTok. With extensive experience in digital marketing and e-commerce, he specializes in scaling brands through strategic advertising and optimized product listings. Vincenzo’s innovative approach has helped numerous brands increase their presence and revenue across major platforms.

James Wakefield
Wake Commerce

Robert Mate
TAxually
Robert is the Executive Vice President and a founding member of Taxually, where he oversees global sales and strategic growth. Taxually provides a comprehensive, end-to-end TAX solution that enables e-commerce businesses to scale effortlessly while remaining fully compliant with all TAX regulations—under one roof. With a strong background at KPMG and Adient, Robert combines deep tax expertise with sharp commercial acumen.
Frequently Asked Questions
Q: Since this event is in Lyon, France, will it be in French?
A: The content on stage such as the lightning talks and the panel will be in English. However, as the event is networking focused and there will be many French attendees, there will be lots of French being spoken.
Q: Will there be food at the event?
A: Of course there will be! This is France, after all. Snacks and drinks will be provided in the morning, followed by lunch, more refreshments, then dinner when we move to the rooftop bar area after the event.
Q: Can I stay at the same hotel where the conference is taking place?
A: Of course, we also have a code for attendees to benefit from a discount when booking.
Q: Who can I talk to if I have other questions?
A: Send an email to: event@amzpathfinder.com





