With over a decade of e-commerce expertise, Ephraim is a seasoned entrepreneur. He kickstarted Benevelo Gifts, an online corporate holiday gift shop, before entrusting its operations to a specialized co-packer. Now, as the Chief Logistics Officer at Tactical Logistics, he spearheads solutions for sellers to streamline their operations. Ephraim’s passion lies in empowering fellow entrepreneurs to thrive in e-commerce by making logistics simple.

Leah McHugh is a consultant at ecommerceChris, and the leading expert on Amazon listing compliance. She assists Amazon sellers with GS1, ASIN variation, or listing policy problems. She co-created Seller Performance Solutions membership and podcast to show sellers how to review their own accounts the way Amazon’s teams do, and how to communicate with them the Amazon way.

Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally.

GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with tens of billions of dollars of transactions managed daily.

Since 2015 GETIDA has scaled into the largest organization in the world dedicated to Amazon FBA auditing with more than 215 employees in 11 countries and is backed up by a strategic investment by the Private Equity firm O2 Investment Partners.

Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer behavior, and the economy. He also comes with military intelligence experience, having served in the IDF Special Navy Intelligence.

Harry has worked at Wayflyer for 3 years and specialises in the financing of Amazon and Enterprise eCommerce brands in North America as a Senior Growth Capital Manager.

His background is in financial accounting and went back to college to get a Master’s degree in eCommerce. That’s how Wayflyer became a perfect fit!

As Director of Training and Chief Brand Evangelist at Helium 10, Bradley Sutton helps tens of thousands of Amazon Sellers, beginner to 9-figure sellers, achieve their business dreams. A born entrepreneur, Bradley started a million-dollar aftermarket car parts business when he was only 19 years old. Dynamic–and maybe just a little bit crazy–Bradley went on to become a Sumo Wrestler, and then, an early Social Media Influencer as a Zumba Fitness instructor. His exercise videos have been watched more than 30 million times on YouTube. Today, during his live presentations at national and international seller conferences, and as the host of the most listened to Amazon related podcast in the world, Bradley draws on his 20 years of experience to teach other people how to succeed as Amazon sellers. Before coming to Helium 10, he launched and optimized more than 400 products, learning a lot about what works and what doesn’t. To keep his knowledge fresh he launches and maintains case study products. This year alone he has launched 4 different 6-figure products.

Emma Schermer Tamir transforms her insatiable curiosity into conversion-spiking copy. Through her thoughtful approach, proven copywriting tactics, and winning strategies, Emma has led her team at Marketing by Emma to help over 1,500 businesses from around the world to boost their sales and build their brands online.

As a thought leader and trusted consultant in the e-commerce and Amazon space, Emma demystifies complex topics like marketing, e-commerce, and branding to make them accessible for all backgrounds. She helps audiences to think deeper, get curious, and find unique solutions to complex problems. Whether she’s speaking on stages across the globe, leading her team, or guiding clients, her goal is to empower everyone to tap into their curiosity to create stronger conversions, loyal fans, and killer brands.

Chief merchant/GM of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage and costumes. I had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping and personnel expenses. My teams ranged in size from 100+ and oversaw revenues of $3.5B+, and have operated as an independent consultant since leaving Amazon, advising brands and sellers on their topline eCommerce strategy and helping with problem resolution. I have clients that range from $1M to $2B+ in annual sales revenue.

Joe is the President of Desert Cactus, a company that specializes in licensed products. Desert Cactus has direct licensing deals with various popular brands such as the NBA, NHL, Premier League, over 700+ colleges and universities and other brands like Hasbro. Based in Chicago, the company has over 24 employees worldwide who help drive eight figures of revenue on Amazon every year.

Apart from Desert Cactus, Joe is an early-stage investor in over a dozen early-stage companies, an investor in a new high-end steakhouse in Chicago, and is also a co-producer for a new Broadway musical coming in 2025. Joe is the co-chair of the advisory board for Malnati Brain Tumor Institute at Northwestern Memorial, one of the top brain tumor units in the world.

Keith Gregory is the Chief Financial Officer and Chief Revenue Officer at Highland Laboratories Inc., a company with over 50 years of pioneering legacy in the dietary supplement industry. Under his leadership, their esteemed brands have flourished, benefiting from his strategic oversight in sales, marketing, and branding that aligns with the company’s heritage and market expectations. Highland’s brands have a presence in over 1k+ brick and mortar stores nationwide, and since placing the brands on Amazon in 2016, Gregory has masterfully managed a top line 5-year CAGR of 134.07% while simultaneously improving margins by 87.34% annually during the same time period despite increased competition, record inflation, and exploding PPC costs. Keith serves on the Natural Products Association board of directors, advocating for industry integrity since 1936. The NPA represents over 700 members and 10,000 locations, and played a pivotal role in the passage of DSHEA. Keith’s personal passions include a nearly 10,000-bottle wine collection and a 5.0 golf handicap.

Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restrictions and suspensions, report abuse, and escalate seller issues.

Janelle’s career in business and marketing began in elementary when she first started selling suckers and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Prior to becoming the Vice President of Marketing and eCommerce Strategy at Nutraceutical Corporation, Janelle was the founder and CEO of KickFire Marketing and eCommerce Wranglers.

Lisa Abel is a distinguished e-commerce and amazon marketplace expert, currently serving as the Sr. Partnership Development Manager at Amazon. Her professional journey includes leading roles such as President of Digital Marketplace at Marquee Brands.Lisa’s entrepreneurial spirit is highlighted by her experienceas Founder and CEO of Motivation Without Borders, and Founder of Abel Consulting.

As an early member of Amazon’s Merchant Risk Investigations team in 2004, Michael has a deep knowledge of Amazon policy and performance management requirements.  He has comprehensive experience with all issues related to Amazon Marketplace abuse, manipulation, and fraud. Michael is an expert in Amazon processes regarding account closures, funds holds, IP violations, buyer-seller disputes, feedback, authenticity and quality standards.