Seller Velocity

The Amazon Brand Conference

Here’s YOUr sneak peak of Seller Velocity NYC

Thursday, April 26th 2018, 2pm-10pm


2:00pm5:00pm one-on-one consults with the best minds in the business! Grab your 30-minute session, before the main event by purchasing a VIP ticket!

5:00pm6:00pm Happy Hour Networking Session: Advanced sellers meet and talk!

6:00pm Dinner is served (check out the menu below)

6:00pm6:30pm Chris McCabe– Current Trends and the Year Ahead in Seller Performance and Policy Enforcement

6:30pm-7:00pm Jamin Arvig– Driving Growth through Fulfillment Strategies

7:00pm-7:30pm Bernie Thompson- 6-Figures to 8-Figures: Optimizing Your Private Label Business

7:30pm-8:00pm Paul Rafelson– Shaping the Future of Ecommerce by Tackling the Biggest Issues Together

8:00pm-8:30pm Legal Panel: Vern Francissen and Casey Vaughn– How to Respond to Infringement Claims the Right Way.

8:30pm- 9:00pm Rick Cesari Video Persuasion

9:00pm- 9:30pm Ask Me Anything Panel with all speakers

Join us at Abigael’s on Broadway to talk shop and get to know your fellow Sellers and industry experts.

This is your chance to work the room and connect with your people.

We’ll kick off with Happy Hour followed by a delicious (and Kosher!) 3-course meal.


Grilled Vegetables with roasted garlic, field green salad and herbed vinaigrette


choice of:

Chicken Duet: chicken breast and ballantine filled with mushroom sourdough stuffing; cranberry and Dijon mustard sauce

Cedar Plank Salmon with whipped sweet potatoes and maple-bourbon honey drizzle

Grilled Rib Eye Steak char-crusted and oven roasted with potatoes and seasonal vegetables


Molten Chocolate Cake

Get to know your speakers

Chris McCabe

Chris McCabe

Chris McCabe knows Amazon from the inside, out. He used to work for the company for many years evaluating seller account performance and enforcing Amazon’s policies. After leaving Amazon, he became a consultant and launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.

How To Communicate With Seller Performance (and not be ignored)

How Amazon internal teams review and dissect, and ultimately accept or reject seller appeals, will focus on ASIN listing blocks and how to prevent an overall account suspension. I’ll delve into the best ways to respond to Performance Notifications, and what to do next if they ever ask for “more information” or even if you get rejected. Proper format of a viable Plan of Action and what’s necessary to write in an escalation letter all will be included.

Jamin Arvig

Jamin Arvig

AI Commerce powers profitable growth for manufacturers, brands, and large resellers that are trying to own the online channel. Proven growth capabilities on marketplaces. Grew segment from 2m to 52m in six years. Grew segment from 0 to 20m in 4 years.

Jamin Arvig is a values driven entrepreneur with a history of awards (inc 500, best place to work, etc) and track record of growth (10 straight years doubling a business). Educated in engineering and law in MN and in business at Harvard Business School.

Connect with me at:

Driving Growth through Fulfillment Strategies

Your fulfillment strategy is a critical driver of growth, and is often not considered thoroughly enough. Is it best to use FBA, FBM, SFP, VFP, 3PL, or a combination of the above? We will discuss the considerations for your business, so you can make an informed decision. And, if you don’t know what the acronyms stand for, then this discussion will be even more valuable for you.

Bernie Thompson

Bernie Thompson

Bernie Thompson runs an 8-figure private label business, founded the Amazon tools company Efficient Era, and is the author of the book Flywheels and Feedback Loops: A Guide to Success for Private Label Sellers.

6-Figures to 8-Figures: Optimizing Your Private Label Business

Amazon has enabled small companies to go global and build their own brands. But many private label businesses stall after a few successful products. What are the tricks to scaling your business on Amazon and off? Learn about the techniques of the largest, most successful private label sellers. Topics include how to use content marketing and advertising to multiply the visibility of your brand in Google and Amazon search, how to keep ownership and communication with customers you send to Amazon, and how to spin up the Amazon “flywheel” for each of your ASINs and your brand and keep it spinning.

Paul Rafelson

Paul Rafelson

Paul Rafelson is a tax attorney representing online merchants in tax and other business matters. Prior to advising online merchants, Paul spent over 12 years defending Fortune 100 companies in complex state tax litigation matters, spending most of his career as in-house tax counsel for Microsoft, Walmart and General Electric.

Paul holds an LL.M. (Master of Laws) in Taxation from New York University (“NYU”), a J.D. and M.B.A. from Villanova University, and a Bachelor’s in accounting from the University of Massachusetts, Amherst. Paul is also an adjunct professor at Pace Law School in New York where he teaches a state and local tax constitutional law course, and he is the acting Chairman of the newly launched online merchant focused trade association, Online Merchants Guild.

Comply or Fight? The Tax Threat from the States

State tax authorities have gone into hyper-aggressive enforcement mode against online merchants. States want merchants to collect in every state Amazon has a distribution center, but this is only the beginning. Collecting sales tax, in the state’s view, opens you up to other tax filing responsibilities such as income tax franchise tax, filing fees, even property tax in some states. The cost of complying all of these requirements in just 25 states could easily exceed $100,000 (USD). We expect states to continue to send audit letters, meaning the associated filing costs will increase. State governments hope that the Supreme Court case will pave the way to make more sellers comply regardless of physical presence. I’ll show you what you need to do.

Vern Francissen

Vern Francissen

Vern Francissen is an IP attorney with over 20 years of experience in prosecuting, litigating and counseling in patent and trademark matters. Vern was lead patent counsel at Microsoft to the Chief Software Architect as well as the business groups for mice and keyboards, Surface, Hotmail and OneDrive.

Vern holds a J.D. from the University of Wisconsin, a BS in Electrical Engineering from the University of Illinois at Urbana-Champaign, and an MS in Electrical Engineering from the Illinois Institute of Technology. Vern is a registered patent attorney with the US Patent and Trademark Office and an active member of the California and Illinois bars.

How to Respond to Infringement Claims the Right Way

IP issues are an increasing challenge for online merchants. The facts and process involved in IP infringement claims can be complex and daunting. Experienced counsel can help you assess the risks, navigate the landscape of e-commerce IP issues, and develop pragmatic business solutions. We will discuss practical issues to consider when responding to an infringement claim.



Casey Vaughn formed the Vaughn Law Group after spending six years as a litigation associate at Sullivan & Cromwell LLP, the storied New York law firm. Ms. Vaughn’s practice at S&C included general commercial litigation, investigations by numerous government agencies and exchanges, and specialized work in commodities, futures, and derivatives.

She worked on some of the highest-profile cases and enforcement actions stemming from the financial crisis and enjoyed every stressful minute of it. Prior to joining Sullivan & Cromwell, Ms. Vaughn worked in intellectual property enforcement at the luxury fashion house, Burberry LTD.

How to Respond to Infringement Claims the Right Way

Brands of all sizes and sophistication are using more complex methods to both monitor and restrict product sales online. Learn HOW TO:

  • Evaluate your position compared to the seriousness of the claim
  • Respond to fake complaints
  • Proactively contact brands to prevent complaints from affecting your seller account
    Predict the best possible outcomes of a dispute


Rick followed his passion for nutrition, building his first business Trillium Health Products to over $75 million in sales in only 4 years, while creating both The Juiceman and Breadman brands. A pioneer in direct response marketing he is responsible for helping build many iconic brands like Sonicare, The George Foreman Grill, OxiClean, Rug Doctor, Momentus Golf and GoPro Camera. He is the author of “Buy Now” and soon to be released, “Building Billion Dollar Brands.” and a sought after keynote speaker on brand building and video marketing.

Video Persuasion

Learn Powerful Insider Secrets using Direct Response Video Marketing to create more Sales.

Don’t miss out! Limited spots available.

Join Us in NYC

April 26th