Seller Velocity

The Amazon Brand Conference | Seattle



Join us

for an afternoon of interviews with Amazon experts, in depth Q&A,

and food and drinks (We’ve tasted the menu — it’s awesome!), at the first-ever Seller Velocity event in Seattle!

We’re excited to host an afternoon of high-level conversations in the heart of Amazon’s global machine.

Amazon never sits still, and neither can you.You always need to be ready to adapt. 

You may need to consider new Best Practices.

Don’t just listen to the talking heads give the usual presentations about the same old topics.

Where do advanced sellers go to protect their brands and keep threats away from their Amazon accounts?

Who are the experts that understand these problems and how can you reach them? We’re in Seattle in July to gather the best minds on these topics.

To protect your Amazon business, you need to stay ahead of your competition and stay on top of Amazon’s frequent adjustments,

and what better way…than to interact with the top experts in their fields?

You need access to the best ways to grow sales year over year while bolstering your defenses at the same time.

Seller Velocity speakers will show you:

  • How to grow revenue while coping with the unpredictability of the Amazon space
  • How to keep competitors from stealing or sabotaging your brand by protecting your listings effectively!
  • How to communicate with Amazon policy and performance teams so they actually listen!
  • Learn to navigate Brand Registry like an expert and to contact them for real help and ACTION!
  • Best practices for communicating with buyers, so that you can stay away from policy team trouble while still getting great feedback and reviews
  • And comprehensive answers on your “how to escalate my stuck appeal” questions!

Why are we hosting another Seller Velocity event now?

Because seismic changes are coming to the Amazon marketplace, and many shifts in policy enforcement and competitor abuse are already here. Have you taken steps to protect yourself against them?

Are you ready for anything Amazon may throw your way?

Here’s YOUr sneak peek of Seller Velocity Seattle

Wednesday, July 24th 2019, 1pm-5pm PST


Leah McHugh on the many challenges facing sellers struggling to maintain accurate and compliant listings on the Amazon marketplace. You need to know how to correct errant listings that Amazon could flag for the wrong UPC, for duplicates, or for misused variations!

Case Study with Jason Boyce regarding a new client’s struggles with Amazon’s onboarding registration process, and what he learned about Amazon’s communication with freshly minted sellers. Jason’s 16+ years of Amazon Selling experience didn’t help with this issue, and he needed eCommerceChris to solve it. Only to be topped by the “pesticide gating” rollup.

James Thomson will cover the entire subject of Brand Protection and brand growth in an age of anti-competitive behavior and Amazon lightning strike enforcement that can distract even the savviest merchants from their brand growth objectives.

I’ll address trends in Amazon account suspension casework with a focus on attacks against private label brands and an eye towards the quickest, most effective means of escalating reports of brand abuse to Amazon.

After each session we open it up to your Q and A, whether you’re in person or watching the live stream!

Get to know your speakers

James Thomson

James Thomson

James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon


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He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker.

In 2015, James co-founded the PROSPER Show, a continuing education conference for large Amazon sellers, and in 2017 published the book “The Amazon Marketplace Dilemma”, designed for brand executives seeking to optimize their distribution strategy on the Amazon marketplace.

He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). James has guest lectured at more than a dozen top business schools around the world, including Stanford University, University of Michigan, University of Notre Dame, and Manchester University. James has been featured in Wall Street Journal, New York Times, Wired, Forbes, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, USA Today, and many more.

Chris McCabe

Chris McCabe


Chris McCabe knows Amazon from the inside, out. He used to work for the company, evaluating seller account performance and enforcing Amazon’s policies for many years. After leaving Amazon, he became a consultant and launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.

Leah McHugh

Leah McHugh



After several years perfecting the art of Amazon account management for a Boston-based lean start-up, Leah turned independent ecommerce consultant. For the past few years, she’s led clients through the process of brand marketing, business development, logistics and order fulfillment trouble-shooting.


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She assists Amazon sellers with ASIN variation or listing policy problems, filling in gaps with enough seller education to make Jeff Bezos weep tears of joy.

Her areas of expertise focus on teaching sellers to review their own accounts using methods like Amazon’s and developing digital product courses for sellers who wish to learn and apply these skills on their own.

Jason Boyce

Jason Boyce

Jason Boyce, began selling direct to consumer as an e-commerce retailer in 2002, and a third-party Amazon merchant in 2003.


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Together with his A+ teams, he has bootstrapped several of his own brands to success with the Avenue7Media, 7-Step Method developed over a decade and a half of real-world trial and error.

These methods helped Jason’s company become a Top 200 Amazon Seller and a top 1,000 E-commerce seller according to Internet Retailer Magazine.

In 2014, while speaking at several Amazon Selling and E-commerce conferences, Jason realized that helping others succeed was more meaningful than growing his own brands.

He began supporting a small group of sellers in 2015 which spawned Avenue7Media, a 21st-century product marketing agency.


Stan Friedlander

Stan Friedlander



Stan spent 10+ years at Amazon as a Director/GM of many categories including Apparel, Shoes, Watches, Jewelry & Luggage. He had full profit and loss responsibility over these categories and launched over 1,000 brands and 5,000 sellers in both US & Japan.

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In his last role at Amazon, he led three categories for Amazon Japan in addition to owning Softlines Customer Experience where he was responsible for launching Japan Prime Wardrobe. Stan was the first to enforce MOA policies in US Softlines (forcing brands to be a 1P only option) as well as initiating gating for a few other brands. He is well-versed in speaking to pros and cons for 1P & 3P options from Amazon’s perspective of working from the customer backward.

Join Us in Seattle

July 24th

Brought to you by:


Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their business.

After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.


Maximum Refund Recovery, Tailored to Simplicity; GETIDA analyzes your data, reconciles your inventory, and files claims for reimbursements that can amount to 1-3% of your annual revenue on your behalf so you can focus on what is really important: growing your business.



SellerMobile provides Amazon sellers with results-driven software to help automate & streamline operations to generate more sales. Our innovative web & mobile-based tools provide solutions for: repricing; seller feedback generation; PPC automation; inventory & restock management; profit, lost sales & competitor analysis; & business intelligence. 


eComEngine, the maker of FeedbackFive, RestockPro, MarketScout and SmartPrice, is a SaaS company devoted to the success of third party sellers on the Amazon marketplace. With smart software tools, fantastic resources and a top-rated support team, eComEngine has been an industry leader since their inception in 2007.


Payability is the leading financing platform for growing Amazon Sellers providing daily payouts and working capital. Payability understands your business: no lengthy applications and fast approvals. Access your advanced payouts fast: free same day bank transfers, instant bank transfers, or spend immediately on the Payability Seller Card (and earn cashback!).

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You missed your access to the live event, but you can still get the recording